The Business Journey Should Involve Excitement.

Business Journey

The business journey should involve excitement if you are looking for maximum results. This could be for yourself, your team and your customers

The Free Dictionary by Farlex describes To be excited as looking forward eagerly to an enjoyable or special event….

Isn’t that how we all want to feel? We like to feel eager and looking forward to coming events with keen anticipation. Consequently the days pass more quickly  and we are more in control.

The Need for Excitement in the Business Journey

If we transfer this feeling of excitement our market place we it will reward us. Our customers will react with similar enthusiasm and brand endorsement. Our productivity will improve and a ripple effect will start to occur. Our business journey will build momentum.

.Of course your vision for the business will need to be strong. Your vision propels your excitement. Your vision  lifts the excitement that is presented to the market place. To maintain this excitement you will need to work on your vision regularly.

We have a role as business entrepreneurs. It  is to transfer  vision to our team mates and to our prospective and existing customers.  If our vision is strong it follows that we will successfully transfer that vision and excitement to others.

Being in business can be a position of wonderful excitement. New ideas flowing in to learn and pass on to others. Business challenges to  confront and overcome. Stability and growth to be maintained. People with obstacles and obstructions  in their paths to be supported and assisted with  excitement and solutions.

What does Business Excitement achieve?

Timothy Ferris says in the Four Hour Work Week that Excitement is important because it moves us to action like nothing else. It is what allows for momentum to build. It gives us that amazing feeling of happiness and simultaneous fulfillment.

Paul Hudson says, “Learn to enjoy  the simpler things in life. It follows you will never run out of exciting things to do. Oppositely, if you focus only on the big things — like a promotion or skydiving or an engagement — subsequently you will  run out of things to stimulate you.”

We need to know how personally we can place ourselves in an excited state; like going for a cup of coffee with a friend, taking a walk in the park on a spring day, a birthday party celebrated with friends and so on. Simple things therefore to help maintain  living excitement.

The psychology of excitement

Neil Patel says, “understanding psychology is a crucial part of being a successful marketer. Powerful advances in content marketing don’t come from “hacks,” “tricks,” or “techniques”. They come from science-backed psychology”.

Excitement begins in the brain just like any other emotion. Emotions, it follows, have strong physiological responses.

Many people are familiar with the experience of stomach sensations (“butterflies in the stomach”), trembling, weakness, and sweaty palms in response to a state of fear or excitement. These are the body’s complex responses to a mental condition.

When the body is excited, it provides the perfect conditions for marketing to have its effect. Excitement of any kind is a state of arousal. Arousal means that the heart rate increases, the sympathetic nervous system increases activity, and the brain begins to signal the increased production of hormones.

When a person is excited, their emotions become more powerful and can affect their decision-making abilities. Excited people are more likely to make a decision — any decision (even a bad one). Excitement leads to impulsivity.


Excitement should be part of the business journey. If business vision is strong enough excitement will spread to both associates and customers. Business momentum will build.Small activities can help maintain the excitement. Ultimately the business will be rewarded.



Print Friendly, PDF & Email

Leave a Comment

You must be logged in to post a comment.