Shiny Object Syndrome (Objectivius Shinium Syndromus)
is defined as the attraction to objects that exhibit a glassy, polished, gleaming or otherwise shiny appearance.
Your peripheral vision might register a simple reflection that draws your attention in the present however it could be that as time passes the shiny object loses its gloss and in turn your own attention to the once shiny object wanes.
And so we start something but don’t see it through and we rush into something new all over again.
From time to time we have all suffered from
shiny object syndrome.
There is so much material bombarding us on the internet that it is so very easy to get taken off course.
Getting a job completed often becomes a difficult task.
In an article back in 2007 about shiny object syndrome
Karyn Green said that
“It seems to be a trend that’s growing: small business owners are getting distracted by too many ideas or the latest fad, going off in a million directions and never completing anything. This loss of focus is costing you hundreds of hours a year in lost productivity, lost hours, lost dollars”.
I think this is something that has affected all of us from time to time
Karyn Green goes on to say “it even has a name: SOS – Shiny Object Syndrome. It’s not quite ADD/ADHD. It’s more that a new idea captures your imagination and attention in such a way that you get distracted from the bigger picture and go off in tangents instead of remaining focused on the goal”.
We are constantly targeted with business success suggestions that we just have to try.
“There is always something new just around the corner that promises the world and once again off we go.
We think of a new idea, we hear of a great new gadget or marketing technique, and ZOOM, we’re off! There’s great energy and excitement in starting something new”.
The problem becomes that we do not complete the tasks that we have already commenced.
In an article in 2013 also about shiny object syndrome
Joel Runyon suggested “a list of characteristics associated with shiny object syndrome”.
He cautions to keep in mind: this is not an exhaustive list, and this isn’t the end all be all, but it is a start.
“You have 100 domain names and no built-out websites.
You train for 2 or 3 big races a year, but always end up having something else come up at the last minute and don’t do the race.
You have 20 business ideas on paper, but no businesses.
You go to hackathons and startup weekends, but you never build a product.
You work change workout routines every two weeks, because you gotta keep yourself on your toes and there’s no reason to stick a workout regimen for more than 3 weeks…ever.”
Most of us have experienced at least one thing from the list
A further article referencing shiny object syndrome
Yaro Starak says
“A business built on flimsy foundations will soon crumble.
How do you know if that is your business?”
Yaro offers some clues. “If your business is built on tactics and not strategies, the newest “push button” software, a “loophole” to exploit Google or Facebook or any dodgy marketing tactic that misleads people, AKA, a shiny object”.
“Strategies are in place to educate your mind about why things happen. Strategy helps you understand outcomes and helps predict future outcomes as a result of particular actions.
Tactics are steps you take – actions – to achieve outcomes. Most of the tactics in this book are processes and techniques you implement through your blog that lead to making money, either directly or indirectly”.
We have all experienced SOS, Shiny Object Syndrome at some time particularly in relation to online activities however to succeed we need to maintain focus on our core activity and take care not to get side tracked and taken off course
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