Lisa Cron, wired for story says
“Story, was crucial to our evolution-more so than opposable thumbs.
Opposable thumbs let us hang on; story told us what to hang on to”.
From <https://www.wired.com/2011/03/why-do-we-tell-stories/ we learn from anthropologists
That storytelling is central to human existence.
That it’s common to every known culture.
That it involves a symbiotic exchange between teller and listener – an exchange we learn to negotiate in infancy.
Just as the brain detects patterns in visual forms of nature – a face, a figure, a flower-and in sound, so too, it detects patterns in information.
Stories are recognizable patterns, and in those patterns we find meaning.
We use stories to make sense of our world and to share that understanding with others.
There’s an old saying you might have seen floating around the internet that states, “Those who tell the stories rule the world”.
The neurological research proves storytelling is the best way to capture people’s attention, bake information into their memories, and forge close personal bonds…
Humanity has always inherently known that people crave and seek out great stories almost as much as food and water.
The people and brands who can tell the most compelling stories are able to command the most influence within our community.
They are the signal within the noise.
Scientists bear witness to scenes of change that most of us never see. Yet the vividness of these experiences is often left out when scientists talk and write about their work.
Hence science storytelling events are being held at the International Marine Conservation Congress to share basic techniques, tips, and resources for incorporating storytelling into any scientists’ communication toolbox.
Storytelling should be part of every affiliate marketers toolkit as well.
It seems prudent then, that affiliates should communicate a brand through stories rather than using the traditional methods of outlining features and benefits.
Leave a Comment
You must be logged in to post a comment.